Social Media Influencers: Laws to combat deceptive ads

If you’re a social media influencer and accept material or monetary goods with the brand you are representing, you have a responsibility to tell your readers of this connection.  The Federal Trade Commission is doing everything it can to make sure social media influencers aren’t taking advantage of the public by running deceptive or misleading ads.  So when you have a financial, personal, family, friend, or employment relationship with a company, you must disclose that relationship to the public.

You also have an obligation to disclose the information in a location that it would not be missed by the general public.  For instance, you can’t put the disclosure statement in size 1 font at the bottom of the page and you can’t embed it under layers.  For best practices, go the the Federal Trade Commission’s website.  There are 4 booklets and a video set up just for social influencers to learn how stay within the law.  For more information, go to:  https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf

Other Articles


PPP Loan Application Assistance March 6th
Read More
Pimp Your Ride Contest!
Read More
Alex's Podcast
Read More

BENSON ATM

The ATM at our Benson branch is not operational. While we await its replacement, ASCU cardholders that incur ATM fees at other financial institutions in the Benson area will be reimbursed.  Thank you for your patience.

 

SEND US A COMMENT OR FILL OUT A SHORT SURVEY TO IMPROVE OUR SERVICES AT www.ASCU.org/survey